HOW MEDIA RELEASES CAN HELP YOUR BUSINESS
Media releases are an important way to get your business’s name in front of a wide audience.
The up side – it’s free!
The down side – there are no guarantees it will get published.
A professionally written media release will help capture an editor’s attention and improve your chances of them publishing a story about you.
Sending regular, quality, media releases to newspapers, magazines, radio and TV stations can not only get you published but keep you front of mind among editors and reporters when they are looking for an industry expert to quote.
Of course, if you constantly send media releases that have no news value, you’ll quickly end up being assigned to the spam folder. But if you run your ideas past a professional, you’ll have a better chance of being noticed in a favourable way.
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