HOW NEWSLETTERS CAN HELP YOUR BUSINESS
Regular publications are a great way to reach target audiences – both internally and externally. Not only do newsletters help improve communication between you and your market, they are also an effective sales tool.
Newsletters can be monthly or quarterly and feature news about what projects your business has been involved with, updates on what is happening in your business, and importantly FREE tips and information from your area of expertise that clients or potential clients can implement by themselves to benefit their business.
Internal news such as new staff, charitable pursuits or pro bono work gives readers a more rounded view of you and your business as well as strengthening the relationship between you.
Promote your projects and expertise
Stay front of clients’ minds